Privacy policy

Last updated: 9 November 2026

This Privacy Policy explains how Alphabet Education Institutes Pvt. Ltd. ("Alphabet Education", "we", "us") collects, uses and shares your personal data when you visit alphabeteducation.in, buy from us, contact us or sign up for our emails. Our store runs on Shopify. By using our website, you agree to this policy.

1. What we collect

Contact and order details: your name, phone number, email address, billing and delivery address, the items you order, and your order history.
Payment details: payments are processed by our payment partners (such as Razorpay). We do not see or store your full card, UPI or bank details.
Messages: what you send us by email, WhatsApp, phone or our enquiry forms, including school and bulk enquiries.
Handwriting samples: photos of handwriting that you choose to send us so we can suggest the right book or course.
Reviews: the name, rating, text and photos you submit in a product review.
Device and usage data: your IP address, browser and device type, the pages you visit and the products you view or add to your cart, collected through cookies and similar tools (see section 4).

2. How we use it

To process, ship and support your orders, including Cash on Delivery, replacements and refunds.
To send order, shipping and delivery updates by email, SMS or WhatsApp.
To answer your questions and enquiries.
To send you handwriting tips, new books and offers, only if you sign up. You can unsubscribe at any time using the link in every email, or by messaging us.
To show you relevant ads on other websites and apps, such as Facebook, Instagram and Google, and to measure how well our ads work.
To prevent fraud, keep our website secure, and meet our legal, tax and accounting obligations, including GST invoicing.

3. Who we share it with

We do not sell your personal data. We share it only with service providers who help us run our business, and only as much as they need:

Shopify, which hosts our store and checkout. See Shopify's privacy policy.
Payment partners, such as Razorpay, to process payments.
Shipping partners, such as Shiprocket and its courier companies, to deliver your order.
Advertising and analytics partners: Meta (Facebook and Instagram) and Google (see section 4).
Communication tools, such as email and WhatsApp Business, to send you messages.
Our course platform (Graphy), if you enrol in an online course.
Government authorities, when the law requires it.

Some of these providers may store or process data outside India.

4. Cookies, pixels and advertising

Our website uses cookies and similar tools so the cart and checkout work, to understand how visitors use the site, and for advertising.

Meta Pixel and Conversions API: we share website activity (such as pages viewed, items added to cart and purchases) with Meta. At checkout this can include your email address and phone number in a hashed (scrambled) form. Meta uses this to show our ads to the right people and to measure results. You can control this in your Facebook Off-Facebook Activity settings.
Google: if we use Google Analytics, Google Ads or Google Merchant Center, Google receives similar website activity. You can manage ad personalisation in your Google ad settings.

You can block or delete cookies in your browser settings. If you do, some parts of the website, such as the cart, may not work properly.

5. Children

Our books and courses are for children, but our website is meant to be used by parents, guardians, teachers and adult learners. We do not knowingly collect personal data directly from children. If you send us your child's handwriting sample, please share only the handwriting and avoid your child's full name, school or photo. We use samples only to advise you, and we will not publish any sample without your written permission. If you think a child has given us personal data, contact us and we will delete it.

6. How long we keep it

We keep order and invoice records for as long as tax and accounting laws require. We keep other data only as long as we need it for the purposes above, and then delete it. You can ask us to delete your data earlier (see section 7), unless we must keep it by law.

7. Your rights

You can ask us to:

tell you what personal data we hold about you,
correct or update it,
delete it, where we are not required by law to keep it,
stop sending you marketing messages, or withdraw any consent you have given.

Email info@alphabeteducation.in or WhatsApp +91 78759 80862. We may need to confirm your identity first. Withdrawing consent does not affect anything we did before you withdrew it.

8. Security

We use reasonable measures to protect your data, and our checkout is secured by Shopify and our payment partners. No website is completely secure, so please don't send sensitive details, such as passwords or card numbers, by email or WhatsApp.

9. Grievance Officer

If you have a complaint about how we handle your personal data, contact our Grievance Officer:

Rupesh Sancheti, Director
Alphabet Education Institutes Pvt. Ltd.
Kothrud, Tanaji Chowk, Near Shivaji Statue, Pune, Maharashtra 411038
Email: info@alphabeteducation.in · Phone/WhatsApp: +91 78759 80862

We acknowledge complaints within 48 hours and aim to resolve them within one month.