Neater, faster handwriting, for every child. Since 2011, Alphabet Education has helped thousands of students in Pune, and children across India, write with confidence.
Our story
Alphabet Education began in 2011 as a small calligraphy institute in Kothrud, Pune, called Alphabet Institute of Creative Arts.
As more students joined, we listened to what they needed. We added handwriting improvement courses, followed by sketching and drawing, advanced calligraphy, preparation for the government drawing exams, and origami and paper craft.
In 2015 we became Alphabet Education Institutes Pvt. Ltd. We redesigned every course around a structured workbook. Students could follow the clear, step-by-step instructions in the book, with a teacher there to guide and support them. The workbooks made progress easy to see, and results followed.
Thousands of students attended our courses at the Kothrud centre and showed a clear improvement in their handwriting. Soon, parents and schools from other cities were asking for the same courses. To reach them, we published our method as books: Speed Writing in Improved Handwriting, in several scripts and for different age groups, along with our Calligraphy book.
Today our books are used in homes and classrooms across India.
Meet our founder

Rupesh Sancheti is the Founder and Director of Alphabet Education. An engineer (B.E., E&TC) with an MBA in Marketing, he worked in international business development before turning his lifelong love of lettering into his profession.
An expert calligrapher, educationist and artist, Rupesh designs the method behind every Alphabet Education book and course. Away from the desk, he enjoys drawing and sketching, solving Rubik's Cubes and reading.
Under his leadership, Alphabet Education was selected for the Shark Tank India auditions.
Alphabet Education in numbers
- 2011: started in Kothrud, Pune
- 2.7 lakh+ books sold across India
- 100+ schools run our handwriting programme
- Thousands of students trained in person at our Kothrud centre
Our approach
- A plan, not just practice. Every book follows a clear day-by-day plan, so children know exactly what to do each day.
- The right script for every school. Cursive, Print, Marion Richardson (MR), Hindi and Marathi.
- Made for every age. From first letters at age 4 to faster, neater writing for teenagers and adults.
- Tested in our classrooms. Every method in our books was used and refined with real students first.
Beyond the books
We bring our handwriting programme to schools across India and train teachers to run handwriting classes in their own towns. We also run calligraphy workshops and handwriting seminars for schools and companies, and in association with leading newspapers such as Maharashtra Times. See photos from our workshops and events.